Does Leaflet Distribution Increases Business Enquires? |
Posted: January 8, 2016 |
The Fitzgerald Furniture company has been in business in downtown London for almost 10 years and while they have turned a good turnover over the years, recently sales have begun to decline. Mr. Fitzgerald’s son William has been trying to convince his father now is the time to bring the business into the 21st century by using not only social media but other more contemporary marketing strategies. William has been actively researching the different venues in marketing many of which have been quite successful for the other businesses in their vicinity. One such venue is using leaflet distribution, it’s cost effective, relatively simple and according to those who are in the business of marketing, is one of the best ways to not only engage and retain current customers but brings substantial increases in new business enquirers which ultimately leads to new customers. With the information in hand, the time has come to move not only his father but the family business into the present. William has scheduled a meeting with his father to discuss the decrease in new customer sales as well as the decrease in business enquiries. Hopefully, when Father sees the numbers he will finally consent to the most modern approach to growing their family owned business. As William and his father sit down over tea, William begins with telling his father he’s already set up a couple of social media accounts for The Fitzgerald Furniture Co. He retrieves his laptop giving his father a visual. Mr. Fitzgerald is a bit apprehensive about what William has done, but quite honestly he can’t dispute this move too much as he can see from the social media accounts, there appears to be a considerable amount of communication happening on the pages themselves. Communication which in the form of questions from potential customers as well as some very positive reviews of the companies furniture from current customers. William realizes this may be easier than he first believed. After a couple of brief but positive comments from Father, William begins to explain the next step, which he assures his father will be just as, if not more so, guaranteed to generate more new business enquiries as well as a substantial growth in new customers. He explains the next step is distributing leaflets. Distribution of leaflets is a proven market building strategy that will bring positive gain increases annually and it does so by increasing customer engagement as well as customer retention. William explains to him that in the marketplace today, businesses must engage customers with their brand to establish a strong customer base. A strong loyal customer base will also lead to more word of mouth recommendations and reviews that in turn, will encourage potential new customers to seek enquiries as well as encourage purchases of your product. Leaflet distribution is a perfect way. Leaflets fit almost anywhere and unlike regular advertisements which are sometimes filled with more information than consumers are willing to take the time to read, leaflets are more condensed because of space constraints. Whether you decide to distribute them through a newspaper or magazine, they can also be placed in individual mailboxes by the local post. Being smaller also means they will fit into a woman’s purse, a wallet and even pockets, which means they are quite easy to pass on to others who may just happen to be in the market for your product. William also explained that using leaflets gives him the ability to promote their ‘new’ social media accounts using them to encourage people to follow, like or join the company’s page. They can include a special offer or promotional deal for those who participate by joining the page or even simply liking it. Distribution of leaflets integrated with the use of social media marketing is a winning combination. If you are interesting in learning how to increase your business profits and gain more new business enquires, contact Letterbox Media Leaflet Distribution London
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